Camellia Grace Learn Article #16

Fashion Houses

Mrs. Cornelius Vanderbilt (aka Alice Claypoole Gwynne) as โ€œElectric Lightโ€ (gown designed by Charles Frederick Worth) at the Vanderbilt Ball, circa March 26, 1883. Creative Commons.

Historically, a fashion house was a designer's studio that created custom clothing for wealthy clients, often built around one famous name that marked status all on its own. The most important of these was the House of Worth, founded in Paris in 1858 by Charles Frederick Worth, often called the father of modern haute couture. Worth broke from tradition by having clients come to his salon rather than visiting their homes, and he presented his designs on live models, a novel idea at the time. By the 1870s, owning a Worth gown was nearly a requirement for serious social standing. 


Jacques Doucet, who transformed his family's business into a major couture house in the 1870s, was Worth's biggest rival, known for soft, delicate gowns in pale colors. Designer Paul Poiret got his start working under Doucet before opening his own house in 1903, where he became famous for designs that freed women from the rigid corseted silhouette of the past. Fashion houses like Worth's and Doucet's set the precedent for what it meant to look rich.


For wealthy American women, buying from these fashion houses was a visible, expensive way of announcing exactly where they stood in society. The clearest example came at the Vanderbilt Ball of 1883, when Alice Vanderbilt wore a Worth gown known as the Electric Light dress. Covered in gold and silver thread arranged in a lightning-bolt pattern, the dress had a hidden battery that powered a light she could raise above her head, a nod to the still-new marvel of electricity. Gowns like hers relied heavily on passementerie, the elaborate trim, beading, and fringe that defined fashionable women's clothing of the era. 

The Rational Dress Society

The Rational Dress Society was founded in London in 1881 by Viscountess Florence Wallace Pomeroy, known as Lady Harberton, along with co-founder Emily M. King. The group formed in response to growing medical concern about the physical harm caused by fashionable Victorian dress. They protested against tightly laced corsets, high heels, heavy skirts, and crinolines, which were seen as threats to women's health and movement. 


The Society spread its message through pamphlets, lectures, and an 1883 exhibition showcasing alternatives like divided skirts for cycling and mountaineering. Lady Harberton became the public face of the cause. In 1899, her lawsuit after being turned away from a hotel dining room for wearing a divided cycling skirt brought the Society national attention.


A broader dress reform movement at the time also pushed back against the corset itself, long blamed for compressing organs and restricting breathing. One result was the corset-less gown, a looser dress that did away with rigid boning in favor of a more natural shape. These gowns were not widely embraced at first, since many women still saw a cinched waist as a mark of beauty and status, but the rise of cycling and other physical activities slowly made the case for less restrictive dress. By the early 1900s, fashion had begun shifting toward the looser silhouettes the Rational Dress Society had spent two decades advocating for.

Fancy Dress Balls

Few events captured the excess of the Gilded Age quite like the fancy dress ball. Unlike a typical evening party, guests at these masquerades were expected to arrive as someone, or something, else entirely. Costumes ranged from historical royalty to literary characters, and women often spent months working with their dressmakers to perfect the smallest details. 


It was not unusual for a guest to take inspiration straight from the pages of a beloved play, as is the case with Miss St. Clairโ€™s Midsummer Nightโ€™s Dream ball in the Camellia Grace Letters. A young woman might appear as Titania's mischievous servant Puck, complete with leafy trim and a sly grin, while her dance partner arrived dressed as the bumbling weaver Nick Bottom, or as the fairy king Oberon himself. Others might lean toward something grander, like Theseus, Duke of Athens, in flowing robes and a laurel crown. Literature and theater offered an easy, recognizable costume that still allowed guests to show off their imaginations. 

 

Once inside, the evening ran on its own set of customs. Every lady carried a dance card, a small booklet used to keep track of her partners for each dance of the night, often dangling from a ribbon at her wrist. Filling one's card with the right names was its own quiet social negotiation, and an empty card by the end of the night could be its own kind of embarrassment. 


Smelling salts, meanwhile, were a practical necessity tucked into many a handbag, ready to revive a guest who grew faint in a crowded ballroom cinched into a tightly laced bodice. Music filled the room for hours, often built around the waltz, the most popular dance of the era. Tunes like "Waves of the Danube," composed in 1880, were a fixture of ballrooms on both sides of the Atlantic by the 1890s, and were the kind of music guests would have recognized instantly and danced to without missing a step. For one night, fortune, fantasy, and a well-rehearsed quadrille came together to create the kind of spectacle the Gilded Age was known for.

Other Words, People and Phrases:

Staid beau monde: The proper, traditional high society; the wealthy elite who valued formality, etiquette, and old social rules over flashiness or change

 

Down in the doldrums: A state of low spirits, boredom, or inactivity; a period where things feel flat, stagnant, or stuck with nothing happening. The phrase originally comes from sailing, referring to a calm region near the equator where ships could lose their wind and sit motionless for days at a time.

 

Hoodwink: To deceive, trick, or fool someone, often through clever or deliberate misdirection. The word dates back to when the term literally meant to cover someone's eyes with a hood, blinding them to what was happening.

 

Moke: A fool, a dolt, or an awkward, incompetent person. The slang sense developed from an earlier British use of "moke" meaning a donkey; by the 1850s, writers extended the word to describe a foolish individual. The term also carried a separate, offensive use as a racial slur during this period, a usage entirely unrelated to its meaning here. 

Sources:

https://iandrummondvintage.com/blogs/fashion-history/american-socialites-fashion-the-gilded-age-400
http://staatsburghstatehistoricsite.blogspot.com/2018/05/the-house-of-worth-designer-fashion-in.html
https://iandrummondvintage.com/blogs/fashion-history/the-first-parisian-couturiers-belle-epoque-fashion
https://en.wikipedia.org/wiki/Electric_Light_dress
https://www.thefrickpittsburgh.org/Story-Trends-Through-the-Decades-Spring-Fashion-1880-1910
https://en.wikipedia.org/wiki/Rational_Dress_Society
https://blog.newspapers.com/the-rational-dress-society-and-victorian-dress-reform/
https://en.wikipedia.org/wiki/Victorian_dress_reform
https://iandrummondvintage.com/blogs/fashion-history/gilded-age-costume-balls
https://www.historicalfancydress.com/2011/09/masquerade-dance-card-1900.html
https://www.hhhistory.com/2023/07/etiquette-at-gilded-age-ball.html
https://en.wikipedia.org/wiki/Waves_of_the_Danube
https://www.history.com/articles/gilded-age
https://iandrummondvintage.com/blogs/fashion-history/american-socialites-fashion-the-gilded-age-400
https://www.merriam-webster.com/dictionary/doldrums

https://www.merriam-webster.com/dictionary/hoodwink

https://www.merriam-webster.com/dictionary/moke

https://grammarphobia.com/blog/2020/08/mook.html

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