CAMELLIA GRACE LEARN ARTICLE #5

A Rivalry and Tycoons

Alice and Alva Vanderbilt

Alice and Alva Vanderbilt were two central figures in the Gilded Ageโ€™s stage of wealth and
status. Alice Vanderbilt, born Alice Claypoole Gwynne, married Cornelius Vanderbilt II in
February of 1867. With Cornelius being the eldest of the Vanderbilt heirs, Alice stepped into the
role of Vanderbilt matriarch. Alice led in her role with a respect for traditional social structures
and with the confidence in the place her family held in the top of the social hierarchy.
Alva Vanderbilt, born Alva Erskine Smith, married William Kissam Vanderbilt, Corneliusโ€™
younger brother, in April 1875. Alva came from a wealthy, Southern plantation owning family,
however by the time of her marriage, her family suffered the loss of her mother and financial
trouble. Alva was determined to lift both her financial and social capital with her marriage to
William. Her ambition drove her to challenge convention. Alva and Aliceโ€™s differences in
temperament and claim to prestige set the stage for their rivalry that played out at social
functions and displays of wealth and power.

SOCIAL DOMINANCE

Josรฉ Marรญa Mora, 1883. Photograph. 

Alva (left) and Alice (right) Vanderbilt at the Vanderbilt Costume Ball in 1883. 

In 1883, Alva decided to throw a costume ball for 1000 guests at their 5th Avenue home in New York, called the Petit Chรขteau, which spanned an entire city block. Newspaper reports at the time reported the affair cost approximately $240,000, which today would be over $7 million. It was an over the top event meant to rocket the Vanderbilts to the upper echelons of the elite, where previously โ€œnew moneyโ€ families were snubbed. Alva had an elaborate dress made fashioned after a Venetian princess, hoping to impress on her night to shine. Alice had other plans to outshine her sister-in-law, literally. Alice arrived dressed as an electric light. The dress she wore was trimmed in beads in a lightning bolt pattern and she held a lightbulb as a jewelry accessory. The dress was equipped with a battery that lit the lightbulb, which she could hold over her head mimicking the Statue of Liberty. The dress caused quite a stir at the party and was much talked of in the press. 

NEWPORT COTTAGES

Frank H. Child, c. 1893-1895, 

photograph. Cornelius Vanderbilt 

โ€œBreakers,โ€ Newport, RI.

 Library of Congress

Frank H. Child, c. 1889-1892,

 photograph. Marble House, William K.

 and Alva S. Vanderbilt Mansion.

Library of Congress

Both sisters-in-law liked to display their wealth and influence through architectural builds, both overseeing the construction of multiple family residences. In 1888, William and Alva Vanderbilt started construction on their โ€œsummer cottageโ€ in Newport, Rhode Island, called Marble House. The fifty-room mansion was designed by architect Richard Morris Hunt in the neoclassical style with large two-story columns adorning the faรงade. In 1892, when construction was complete, William gifted the house to Alva as a 39th birthday present, making her the owner of the property. 

Just the following year, in 1893, Cornelius and Alice started construction on their own Newport cottage, with a mansion also designed by Richard Morris Hunt called The Breakers. The previous home on the property had burned down, and Cornelius and Alice were determined to rebuild it not only in splendor, but also to withstand the threat of future fires. The seventy-room mansion has over 130,000 square feet, with a footprint that covers nearly an acre. When the home was completed in 1895, it was the largest and most lavish home in Newport, RI, outshining Alvaโ€™s Marble House. Alice Vanderbilt outlived Cornelius by 35 years and was given the living interest of The Breakers in her husband's will, and the duty to bequeath the property to any of the children upon her own death. 

The rivalry between Alice and Alva persisted during their lifetimes. Alva later divorced William and became a prominent suffrage activist after remarrying Oliver Belmont, another Gilded Age socialite and wealthy banker. Alice remained the steady matriarch of Corneliusโ€™s line, overseeing family continuity and legacy, and engaging in philanthropic endeavors. Over decades, the conflict softened into phases of competition and coexistence, but the lasting public image โ€” two powerful women using architecture, balls, and social ritual as instruments of influence โ€” endures as one of the Gilded Ageโ€™s most telling family dramas.

Tycoons

The Gilded Age was a period of technological innovation and economic growth, which brought stark social inequality. At the center of this transformation is a small group of ambitious and influential men. These tycoons of industry lead and controlled American capitalism at the time. The most prominent of these men were Cornelius Vanderbilt, Andrew Carnegie, John D. Rockefeller, J.P. Morgan, and Henry Clay Frick. 

Cornelius Vanderbilt (1794-1877): Cornelius built his fortune in shipping and then eventually in railroads, creating an empire of large transportation networks. He amassed one of the largest fortunes in US History and was the patriarch of the Vanderbilt family. 

Andrew Carnegie (1835-1919): Andrew Carnegie was born in Scotland, moving to the United States at the age of 12. In 1849 he was hired on as a telegraph messenger boy for the Pennsylvania Railroad. Within 10 years Carnegie became the superintendent of the Western Division of the PA Railroad. This is when Andrew Carnegie started amassing his fortune by investing in railroads, oil and steel, eventually starting the Carnegie Steel Company, one of the most successful companies in the world. 

John D. Rockefeller (1839-1937): Started his working career as a bookkeeper in a produce distribution business. He later became a partner in his own profitable produce commission business and later switched to oil refining. This is where Rockefeller made his money, building a near monopoly in the oil industry with his company, The Standard Oil Company. 

J.P. Morgan: (1837-1913): J.P. Morgan was born into a very influential and wealthy family in Hartford, CT. Though Morgan did not head an industrial company, he used his power and wealth in the banking and investment sector to dominate corporate finance. He headed a banking firm known as J.P. Morgan Chase and created the first billion-dollar company when he merged Carnegie Steel (purchased from Andrew Carnegie) with competitors, showing investment bankingโ€™s control and influence over industry. 

Henry Clay Frick: Frick started amassing his fortune in coke production. Coke is made from coal and is used as fuel in steel manufacturing. He started the Frick Coke Company, and later expanded to the H.C. Frick & Company, operating coal mines in PA and controlling the majority of the coal output in the state. He partnered with Andrew Carnegieโ€™s steel company, supplying them with coke for their manufacturing. Frick later became the chairman of Carnegie Steel and was known for harsh labor practices and policies. 

These are only a few of the powerful and wealthy men who shaped industry and the economy in the United States during a time of great change. Their influence left an indelible mark on the country and history. 

Other Words, People and Phrases:

Diamond of the first water: a phrase describing someone of high quality, purity or excellence 

Borzoi: large Russian wolfhounds 

Watering pot: term used to describe someone who cries easily or frequently 

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